article by Leslie McKern – McKern development

By Leslie McKern – McKern Development Http: / / www.freewebs.com / mckernsdevelopment

Please use this form to your marketing and business development needs to diagnose. Then you have a simple formula and rating system to solve the problem

directions. As in the first part, thoughtful and completely answer all questions. There are no right or wrong answers. If you do not do anything on this list does not mean you should start. It means you can use this questionnaire to your marketing and business development needs to diagnose.

you evaluate your current Marketing and Business Development Program

1. You have customers, clients or patients satisfied? 2. You took this prisoner and commercial success written or filmed?

3 Can you have two or three problems you solved your satisfaction for business customers, clients or patients?

4 These are very marketable services, prospective customers or clients?

your competitors

1. Name three of your main competitors. For they have had success in your target markets?

2 What do these competitors differently? 3. These differences can be an advantage or develop a niche?

You and your employees

1. What is the style and functioning in your office? This is an advantage in your market?

2 Do your customers come to your office, or go to them? You will be able to tour your office?

3 Do you have plans, models, work in progress, videos or other materials of interest that people show a potential customer? 4. They have open days? When?

5 Have you ever had a joint open day with sub-consultants, complementary businesses, other disciplines or suppliers?

6 What would be your guest list open house will be invited?

7 You and your staff regularly to explore goals and marketing opportunities?

8 If all parties responsible for contributing to your marketing efforts and business development?

marketing methods and expectations

1. Want to have received systems for bid opportunities? Various options for development?

2 If you are registered with the agencies to report every bid? Other topics?

3 They have offered their services as experts or speakers?

4 Do you regularly write articles and conduct research?

5 You implement the methods that lead potential customers to you without calling cold?

6 Do you have an effective procedure for taking and leaving messages? How do you follow?

7 Have you defined the expectations for a program of economic development or marketing?

8 You know the elements of a marketing plan is expected to be used, now and in the future?

9 They are the department managers and partners in an effort to develop the economy?

10 Do you have information about how much time must be spent in the office, from the office on the Internet and make face to face with your market face? 11. Will lead a marketing consultant? What would be the main objectives of these efforts?

12 ? There are at least three important things that a consultant could do for your business

if you identify areas where there is no clear yes or no answer, you can assign a numeric scale of 1 to 5 for each answer (with 5 of the strongest and the weakest one). Once you have an area 3 or less, you go back and identify priorities for improving these areas that they considered least important. You are now on the way to the diagnosis of marketing and business development needs

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About the Author Leslie

McKern, owner of Florida public relations, strategic marketing and Business Development Company McKern development, offers marketing tips, resources, checklists and 5 packages for PR, press and media relations, marketing and strategic business development at http: / / www.freewebs.com / mckernsdevelopment